
At HCS, we believe that in 2025 agency is now a verb, not a noun.
Agency means your people don’t just consume AI outputs—they shape how AI is used.
We champion your highest agency people and turn them into mentors and guides, so adoption spreads from the ground up, not imposed from the top down.
We believe the word agency is about to shift from a collective term to an individualistic one.
A world where many of the jobs of an “agency” will be done by an individual using creative technology such as Ai.

It starts with fast, frictionless Ai efficacy audit and diagnostic which asks your team about their lived experience and insight, not just questions of implementation and orchestration.
We listen, respond and co-create people first processes, maxims, and training modules that embrace the ethical use of Ai, and prepare others to do the same.
We run hands-on labs to make things that make value for you and your clients. Collaborative processes, workflows, comms platforms, mental models, storytelling, products and more.
Ben Keenan - Strategist + Creative + Technologist
Creator of the Human Centred Storytelling framework and creative strategy consultant to VicHealth.
Former digital creative director of Clemenger BBDO Melbourne.
Co-creator of TAC Its People Like Us PSA documentary with Academy Award Winning Director Eva Orner.
Generative Ai guest lecturer RMIT School of Media & Communication 2023.
Consultant - RMIT Ai-Minor Workplace Generative practice co-design 2024.
Producer/co-creator of Date or Automate research and film project exploring Ai intimacy 2025.
Sam Butcher - Systems Change / Social Marketing Strategist + Co-design Practitioner
Qualifications in policy, behaviour change, politics and ongoing in peer work.
Designed and delivered lived experience led initiatives across refugee rights, climate justice, and First Nations recognition.
Co-convener of the Say No To No coalition of advertisers against harmful misinformation during Marriage Equality plebiscite.
Created UN awarded campaign and first use of A.I. in advocacy in Australia, in Exhibit A-i.
Led innovative public health systems change informed campaigns and research on vaping (Uncloud) and nicotine pouches.
Specialised skills in working with young people. Designed and led the triple j brand repositioning as a co-creation process.
TAC Community Co-design
Pause the Road Toll Hackathon
TAC PSA Behaviour Change Documentary
“It’s people like us” documentary
Isuzu ““Today Tomorrow & Beyond”
A speculative futures exploration of tech enabled customer experience.
VicHealth - #FoodFirst
Naming program and comms platform.
Intrepid Travel - impact storytelling
“Meet Becky, East Africa’s first overland truck driver
Intrepid Travel - impact storytelling
“This is why we no longer ride elephants”
VicHealth - impact storytelling
“We are home, Food Next Door Mildura'.
Ai co-design with people of refugee backgrounds“
Exhibit A-i
Co-designed anti-vaping campaign
Uncloud
Co-designed refugee advocacy, storytelling and art project“
In My Own Words
Co-created Marriage Equality creative alliances and campaign
Say No to No”“It’s Only Fair